Why Community Engagement is important For Franchisees

A franchise is owned and operated business, so it makes sense that one of the keys to its success is its connection to the community. Franchisors need to understand this and give their franchise owners the opportunity to connect with the community and be involved. It’s a great way to promote a franchise business locally and nationally. 

“Sustaining our People – Sustaining our Communities – Sustaining the Planet – Sustaining our Brands – Sustaining our Business.”

A business philosophy from ​​Clif Bar rooted deep since its inception years ago remains as applicable today in the franchising industry.

Business coaches typically work with business owners and leaders to help them achieve their professional goals. However, franchise business coaches have a unique opportunity to also help their clients drive social and sustainable impact in their communities. As members of the communities where they operate, franchise businesses have a responsibility to do their part to make them better. 

By working with business coaches, franchisees can develop strategies for driving social and sustainable impact that are aligned with their business goals. In doing so, they can not only improve the lives of those in their communities, but also create a competitive advantage for their business. As the franchise industry continues to grow, it is imperative that we find ways to drive social and sustainable impact.

Why bother being involved in a community?

Being involved in the local community is a great way to connect with potential customers and create a positive reputation for your business. There are many different ways to get involved, but some of the most common are sponsoring athletic teams, supporting food drives, or donating money to local charities. Getting involved in the community shows that you care about more than just making a profit, and it can lead to good publicity and word-of-mouth marketing. 

In addition, customers are more likely to support businesses that they perceive as being good corporate citizens. So not only is community involvement a great way to boost your business’s bottom line, it’s also the right thing to do.

When it comes to promoting your product or service, community involvement can be a key strategy. By being present and engaged in the community, you can raise awareness of your brand and build positive relationships with potential customers. Of course, community involvement doesn't have to be expensive. Sometimes the simplest gestures can make a big impact. For example, a franchise owner might donate a percentage of sales to a local charity or sponsor a Little League team. By lending a helping hand, you can show that you're invested in the community - and that can pay off for your business in the long run.[stm_spacing lg_spacing="10px" md_spacing="10px" sm_spacing="10px" xs_spacing="10px"]How community engagement can positively impact your franchise? Here are some of the few reasons:

It increases local brand awareness.

A franchise is a great way to get involved in your local community. By supporting your community, you increase brand awareness and build goodwill. People are more likely to use or recommend your franchise if they know you and have seen you operate with good intentions for the local good. In addition, franchising can help you build long-term relationships with customers, employees, and other businesses in your community. These relationships can help you grow your business and improve your bottom line.

People trust you more.

In today's competitive marketplace, it's more important than ever to stand out from the crowd. One way to do this is by giving back to the community. When you offer your time and resources to community organizations, you build trust among prospective customers. They see that you're a business owner who is willing to give back, and that reflects positively on your values. 

As a result, it's easy for them to choose your franchise over another that doesn't have the same commitment to giving back. So if you're looking for a way to build trust and differentiate your business, consider offering time and resources to the community. It's a win-win for everyone involved.

You build a good reputation.

A franchise is a good way to get involved in your community. You become a better person when you are involved in your community and, on the flip side, others want to be a part of that goodwill. Involved franchises find it easier to hire and attract employees (and customers) because you’ve helped build a good environment. 

When you are a part of a franchise, you share these values with other like-minded people in the community which creates an atmosphere of mutual respect and support. This atmosphere is what attracts quality employees and customers alike. Consequently, being involved in your community through a franchise has many benefits that lead to success. 

People are attracted to successful businesses, so it only follows that if you want your franchise to be successful, get involved in your community. There are numerous ways to get involved, but some of the most effective include volunteering, attending local events, and joining business organizations. These activities will help you meet potential customers and employees, as well as learn about what’s going on in the community. In addition, getting involved shows that you care about more than just making money – you care about making a difference.

How Do I Get Involved?

There are many ways to engage with your community, and the choice can feel overwhelming at first. However, a great place to start is by considering the causes that have personal meaning for you. If you have an organization in mind that you would like to support, they will appreciate your willingness to contribute. However, you can also be more business-focused and strategic about your choices. 

For example, if you are considering opening a franchise, you may want to choose a location that will allow you to give back to the community in which you operate. By taking the time to consider your options, you can make sure that your engagement with your community is both meaningful and impactful.

ActionCOACH is a community that guides business owners and executives to success with proven methods to build their businesses, departments or divisions. You will be joining the largest and most successful business coaching franchise in the world. You will add your experience and expertise to the collective success we have built over the 28 years.

You and your team will make an impact in your local community helping businesses grow and flourish, using our proven and tested tools and strategies. 

Why You Should be an ActionCOACH?

You will become part of a global community. Using an independent research agency, ActionCOACH measures client satisfaction using the Net Promoter Methodology used by business giants such as Google and Amazon. 

Consistently, ActionCOACH has received exemplary scores and the client feedback clearly shows that our coaches are a valuable and important lifeline for small businesses and are making a difference in the lives of clients in every community. 

When making such a life changing investment, it's important to understand all the value you are purchasing. ActionCOACH provides you and a key team member in-depth induction training, it provides you ongoing support and education throughout the life of your franchise. In addition, ActionCOACH provides you a comprehensive list of benefits unmatched by the competition. 

 Being involved with a community organisation can be a great way to foster good community relations for your franchise. It doesn’t take a lot of money to get involved; simply cultivate your desire to do good where it also helps others in your local community. You’ll develop a reputation of community engagement that also benefits your franchise (and it will make this scout leader happy). 

 So what are you waiting for? Get out there and make a difference in your community![stm_sidebar sidebar="619"]