How ActionCOACH went global
“I’m a business coach,” says Brad Sugars. “I started in business in my teenage years. By my early twenties, it had got much more sophisticated. I’ve been teaching business, mostly from a stage but I have also written 16 books on the subject. I teach on business, sales, marketing, management, leadership, systemisation, all the different areas of business which help someone become a great entrepreneur.”
How do you describe the venture now headquartered in Las Vegas, Nevada?
“ActionCOACH is the original business coaching company,” Sugars says. “We started business coaching programmes in 1993, spread across the world. We are now in 73 countries helping owners grow their businesses. We work with C-level executives and we coach them on how to grow their business by growing themselves and their team. We do group programmes and one-on-one coaching programmes; we operate at all sorts of different levels.”
“We now have offices in 73 countries and we will do hundreds of millions in revenue this year. But it’s not really about our size. Our culture is more about the size of our clients, who keep growing and adding new jobs. Each year we add tens of thousands of jobs around the world and that’s what excites us.”