Welcome to ActionCOACH
Frequently Asked Questions
The Business Excellence Forums is a global series of 2 day workshops designed to deliver the best, most effective and highest ROI business strategies to business owners and entrepreneurs, their teams, their clients and customers. The format is informal yet intensive. With high profile keynote speakers on topics ranging from increasing sales, cash flow and profitability to leadership, team building, systems development and the design of predictive business models that guarantee success.
Business owners and entrepreneurs who are serious about growing their net wealth; many choose to take their key team members and customers to leverage their learning and develop deeper buy-in to the resultant action plan.
The Business Excellence Forum is a unique and hands-on event that focuses on best practices and high return business strategies. It’s also a fantastic opportunity for you to network with growth-minded peers and entrepreneurs.
No. You can attend the Forums without entering the awards. You can also enter the awards without attending the Forum. However, entering the awards is a great way to see how your company stacks up against the best performers in your category.
The Business Excellence Awards was created to recognise the ‘Best of the Best’ in the business world; the awards ceremony honours the achievements and accomplishments of business owners and professionals from around the world.
There are currently five Business Excellence Award competitions worldwide: USA, Canada, Australia, Indonesia and the EMEA region.
For information on how to qualify as a sponsor, please contact our office at +353 1 842 7186
Finalists will be selected from among all entries by the Business Excellence Forum Panel of judges chaired by ActionCOACH, and Finalists will receive a recognition certificate. Winners of each category will be presented with a trophy during the Business Excellence Awards ceremony at the prestigious black-tie dinner.
Any commercial or not-for- profit organisation can enter to win. The finalists must be present at the Business Excellence Awards ceremony to be eligible to win.
The Business Excellence Awards are funded exclusively by entry fees and sponsorship.
Yes. The organisers ensure that only authorised judges will review entries, and that information about nominees is not released to anyone else without prior approval.
Yes, the awards ceremony will be filmed. The presentations will be made available on the ActionCOACH UK YouTube channel.
TBC – This years event was postponed due to COVI-19. Once the venue for next year is confirmed, this information will be updated.
TBC – This years event was postponed due to COVID-19. Once the venue for next year is confirmed, this information will be updated
As the world of business moves faster and gets more competitive it is difficult to keep up with both the changes in your industry as well as the innovations in sales, marketing and management strategies. Having a Business Coach isn’t a luxury you don’t need, it is a necessity your business must have.
A Business Coach is just like a sporting coach. A sporting coach pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute plays that their competition does not anticipate.
A sporting coach will make you run more laps than you feel like. A sporting coach will tell it like it is. And a sporting coach will listen.
The role of the Business Coach is to coach business owners to improve their business through guidance, support and encouragement. They help the owners of a small and medium sized businesses with their sales, marketing, management, team building and so much more. Just like a sporting coach, your Business Coach will make you focus on the game.
The owners of small to medium sized businesses find it hard enough to keep pace with all the changes and innovations going on in today’s modern world, let alone to find the time to devote to sales, marketing, systems, planning and team management, and then to run their businesses as well!
Your ActionCOACH will become your marketing manager, your sales director, your training co-ordinator; your confidant, your mentor.
Contact ActionCOACH to learn more about how they can help you achieve your goals and dreams…
This is where we focus with every business owner-client. You and possibly some of your team will invest anywhere from three hours to a full day, as you learn as much as possible about your business and personal goals, your challenges, frustrations, sales, marketing, finances, and much, much more.
Your Business Coach will do this with three goals in mind: First, to get a snapshot of where your business is, right now. Second, to clarify your goals, both personally and in your business. And third, to get the crucial pieces of information needed to create your individualised ActionCOACH Business plan for the next 12 months.
This is not a traditional business or marketing plan, but rather a step-by step plan of ActionCOACH that you’ll work with as you proceed through the Mentor Programme.
If you’ve been in business for more than a few months, you’ve seen at least one or two quick fixes…
Most consultants seem to act as if they can solve all your problems in a few hours or days. We believe long-term success is not gained by just scratching the surface and then doing it for you… rather it means doing it with you, showing you how to do it, working alongside you, and crating your success… together.
Over the period we’ll work on different areas of your business. Month by month you’ll not only see your goals become reality, but you’ll have the confidence, knowledge, and skills to make it happen, again and again.
Simply put, it’s where your Action Coach will work with you for a minimum of 12 months to help you make your goals a reality. From weekly coaching calls and goal-setting sessions, to creating marketing pieces together, you’ll develop new sales strategies and business systems that allow you to work less. In a one-to-one environment, you’ll learn everything you need to know about how to make your business dreams come true.
We will work with you on your sales, marketing, team-building, and business development initiatives, and all elements of the ActionCOACH Plan developed from your Alignment Consultation. Unlike other consultants, your ActionCOACH will do more than just show you what to do.. and 18 great reasons you’ll jump at the chance to get your business moving and make your dreams come true.
They’ll be with you when you need them most… as each idea takes shape, as each campaign is launched, when you need little pointers for making ‘it’happen, when you need someone to talk to, when you’re faced with daunting challenges, and most importantly, when you’re just not sure what to do next. Your Business Coach will be there every step of the way.
In addition, we have the full resources of the global ActionCOACH Team to call on for any and every challenge you might have. That means hundreds of experts, ready to help you if needed. Your Business Coach acts as a conduit between all the resources of ActionCOACH‘s International team, and your business needs.
We’re experts in the areas of sales, marketing, business development, business management, and team building… and, with literally hundreds of different profit-building strategies, you’ll soon see how powerful our systematised approaches are. On the other hand, you are the expert in your business. Together we can apply our systems to make your business more effective.
Add to this the fact that at least one ActionCOACH from our worldwide network will either have worked with, managed, worked in, or even owned a business that was the same or very similar to yours.
Your ActionCOACH will work this out with you, so it’s appropriate for your business as well as the goals and challenges you are committed to. You’ll find that it’s just like having a marketing manager, sales team leader, trainer, recruitment specialist, and a corporate consultant, all for one nominal investment.
Everything you do with us, and your ActionCOACH, is a true investment in your future. Not only will you begin to create great results in your business, but you’ll end up with both an entrepreneurial education second to none, and the knowledge that you can repeat your business success over and over again in other ventures.
Clearly, when your initial plan is set up, it might seem like a great deal of work… but then, no one ever said attaining your goals would be easy.
In the first few months, it’ll take some work to adjust, some effort to get over the hump, so to speak… but the further you get into the programme, the less effort you’ll have to make.
You will, however, be literally amazed at how focused you’ll become and how much you’ll accomplish. With your focus, our coaching, and most importantly, our ActionCOACH Systems, you’ll be achieving a great deal more with the same, or even less work than before.
Again, the first few months will be the toughest… not because of extra work, but because of new tasks. Your ActionCOACH will show you how, on a day to day basis, to get more done with less effort.
After those first few months you’ll find you’re not working more, just differently. Then, depending of course on your goals, from about month six onward, you’ll begin to see the results of all your efforts… and, if you choose, you can begin working less than ever before. It’s important to remember that it’s about changing what you do with your time… not putting in more of it.
Your investment will depend on the size of your business and the scope of our undertaking together. Your ActionCOACH will work this out with you so it’s appropriate for your business and the goals and challenges you are committed to. You’ll find it’s just like having a marketing manager, sales team leader, trainer, recruitment specialist, and a corporate consultant, all for one nominal investment.
Everything you do with us, and your ActionCOACH, is a true investment in your future. Not only will you begin to create great results in your business, but you’ll end up with both an entrepreneurial education second to none, and the knowledge that you can repeat your business success over and over again on other ventures.
Give your Action Coach just half an hour and you’ll see how to turn your marketing efforts into an investment that will yield sales and profits rather than just running up your expenses.
In most cases we’ll actually save you money by exposing approaches that aren’t working for you. And yes, you’ll likely have to spend some money to make some. When you follow our simple testing and measuring systems you’ll never again risk more than a relatively few pounds on any one campaign. When we establish ideas that work, we make sure you keep profiting from them, time and time again.
Remember, if you use the traditional accounting way of reducing costs, you’ll add just a few percentage points to your bottom line. Following our formula, you’ll soon appreciate that by driving sales, marketing, and income growth, your possible returns become exponential… the sky’s the limit, as they say.
Check out our business success stories here.
Results have ranged from those previously working 60, even 80 hours a week, to now working just 10… right through to increases in revenue of 100’s to even 1000’s of percent. Results will speak for themselves, so be sure to get a copy of our free CD, “Action Speaks Louder Than Words” for specific examples of real people, with real businesses from around the globe, getting real results. There are three fundamental reasons our approach will work for you in your business…
First, your ActionCOACH will help you become 100% focused on your goals and the step-by-step processes which will help you achieve them. This focus alone will have an extraordinary effect on both you and your business results.
Second, we will hold you accountable to accomplish the things you’ve committed to, not just for the day-to-day running of your business, but for the dynamic growth your business will experience. You’re investing in your success and we’re going to help you achieve it.
Third, we’re going to teach you, on a one-to-one basis, as many of the hundreds of profit and business building strategies and approaches as you need. So, whether your goals is to make more money, or work fewer hours, or both… your goals can become reality… and within the next 12 months.
We will work with you in five key areas… and the emphasis in each will depend on you, your business, and of course, your goals. These key areas are:
- Sales… Obviously, the backbone for creating a profitable business, and one of the areas we’ll help you get spectacular results in.
- Marketing & Advertising… if you want to make a sale, you first need to find a prospect. Your ActionCOACH will teach you amazingly simple, yet powerful, streetwise marketing techniques and approaches that will drive profits.
- Team Building & Recruitment… You’ll never just wish to find the right people again. You can have motivated, passionate, enthusiastic, and loyal team members when your ActionCOACH shows you how.
- Systems & Business Development… End the hopeless cycle of the business running you and begin running your business. We will show you the secrets to having the business ‘work’… even when you’re not there.
- Customer Service… How to deliver your product or service consistently, make it easy for your customers to buy, leaving them feeling delighted with your service. Ways to motivate your current customers to give you referrals and to ensure their repeat business. These are just two of the many strategies we will teach you.
Yes, we can. We believe providing training is as important as coaching you.
Your ActionCOACH can provide you with many different training modules, which include team-building, overcoming obstacles, managing change, sales made simple, telephone power, raving fans customer services training, and many more. You’ll be amazed at how much enthusiasm and commitment comes from your team as they experience each of our training programmes.
We can also provide testing and evaluation to help you gain perspective on opportunities for team development, hiring, discovering individual strengths, and more. Your ActionCOACH will discuss these with you, should they be required.
We do this to save you both time and money. You can learn the basics on your own time so when we get together we’ll be working on higher level implementations rather than the basics.
This proves to be very powerful. The reality is they’ll never get started unless they just start.
Others wait for something mystical or magical to happen that will instantly transform them and their business into one of their dreams. Or, they believe just working harder will make it all better, but it almost never does!
Remember, what you know got you where you are. To get where you want to go, you’ve got to make some changes… and more than likely learn new things.
There is no time like the present…right now… to get started on your dreams and goals.
Yesterday, of course! Seriously, Right Now! Today! This minute! Before you take another step, waste another pound, lose another sale, work too many hours, miss another family event! Forget another special occasion!
Far too many business owners wait. They wait for when things will slow down or to get through their current projects. Then, they never do because there is always some other project that comes up. They’re waiting for the perfect time to start.
Unlike most traditional consulting firms, my ActionCOACH process is structured to provide you the business owner, with both short-term assistance and long-term training through my affordable Mentoring approach.
With the ActionCOACH history of over 20 years of teaching owners and managers the secrets of business success around the world, my clients and seminar attendees worldwide will attest to the power of my programs. Click here to see how coaching changed our clients and their businesses.
#ACTIONCOACHIRELAND
Every, truly great performer is surrounded by coaches and advisors. Whether an elite athlete, business ‘high flyer,’ or performing superstar, they rely on the input of their trusted advisors.
As the pace in the world of business increases and becomes more and more competitive it is becoming increasingly difficult to keep up with the changes in your industry. Added to this, the latest innovations in sales, marketing, and management strategies. Having a business coach is no longer a luxury… it has become a necessity.
Finally, accountability. It’s difficult to get a truly objective answer from yourself. Clearly you can survive in business without the help of a coach, but to thrive you need to be at the top of the game!
ActionCOACH is a Business Coaching and Training company founded in 1993 by entrepreneur and author Brad Sugars.
Unlike most traditional consulting firms, the ActionCOACH process is structured to provide you, the business owner, with both short-term assistance and long-term training through our affordable personal business mentoring approach. Our clients, and the hundreds of thousands of clients and seminar attendees worldwide, will attest to the power of our programmes.
Based on proprietary sales, marketing, and business management systems, we not only show you how to increase your business revenues and profits, often quite dramatically, but also how to develop your business so that you, as the owner, can work less, relax more, and finally enjoy business ownership.
Our Business Coaches have broad and deep business experience, and are fellow business owners who have invested their time, money and energy to make their own various business ventures successful.
Our goal in business is quite simple… to help you reach your goals.
We are just as diligent as you are in wanting to make sure the ActionCOACH opportunity is the right fit for you. Showing your interest by learning more about us is the first step. The next is organizing a one-on-one interview with your Master Franchisee who will ask you to complete an application form before starting your Due Diligence. Several meetings with other Business Coaches follow this before an acceptance interview with an ActionCOACH Regional Office, when your paperwork will be completed.
Congratulations, you have taken the first step … now on to the second … Apply Now
To put it bluntly … No. Your ActionCOACH franchise is a business, and as a result it is up to you to make it work. We will never promise any specific results, nor will we guarantee that any of your goals will become a reality. You see, just like you’re the Business Coach to your clients, we’re your coach and you’re the player. It’s up to you to take the field. We will push you, cajole you, help you, be there for you and even do some things with you … but at the end of the day, you still need to do the work …
Only YOU can ever be truly accountable for your own success and at ActionCOACH we know this to be a fact. We guarantee to give you the best service we can, and to answer your questions promptly and with the best available information. We also promise to keep you up-to-date with new improvements while constantly keep striving to make your ActionCOACH system better, more powerful and more valuable than ever. And, we’re committed to making you successful, whether you like it or not …
It is dependent on what type of contract you retain. The usual term for a Franchise Agreement is ten years. You will be eligible to renew for additional ten year terms provided that you have conducted your franchise in compliance with the terms of your agreements, that you comply with certain conditions, that you sign our updated form of Franchise Agreement and pay a Renewal Fee.
You will be required to sign a full legally binding Franchise Agreement in line with local Franchise and Contract Laws. You can go through the Franchise Disclosure Document (FDD) with your advisors. Our obligations, as well as the obligations of the Master Franchisee and all of your obligations will be clearly laid out.
There is a 20% royalty payable on all revenues. There is also a flat rate Marketing Fee of €300 per month. This covers Social Media content development and posting as well as Website maintenance and LinkedIn Sales Navigator licence.
There are no further recurring fees applicable, however attendance at European and Global Conferences are mandatory and require Franchise Partners to subsidise their own expenses
It depends on what type of franchise you own whether it is a Master License, a Firm or a Practice. Master Licensees have a defined territory, some Firms have a defined territory, whereas a Practice can operate anywhere in the county or in any state. Keep in mind, however, that the vast majority of your client income will come from your own back yard.
Currently there are two types of franchises available within ActionCOACH: Firm and Practice.
The first option, a Practice, gives you both a solid business and a great work-from-home lifestyle that offers a lower overhead and stress level.
The second option, a Firm, gives you a team of 8+ coaches and a professional office-based firm, generally delivering the full spectrum of programs and services.
Like all new entrepreneurial ventures, the first 12 months will be the hardest, not because of the amount of work you’ll do, but because the work will be different.
The learning curve that our franchisees go through is steep … and we can guarantee that you will learn more as an ActionCOACH in the first 12-18 months than you will learn anywhere else. As a trainee, you’ll become a sponge soaking up information from every source, whether it is other Business Coaches, books, seminars or personal experience. Plus, you’ll want to know more about everything … which means you will be VERY busy.
Being new at the business coaching game, you’ll be trying out all our different sales and marketing strategies, trying to find the strategies that will work for you in your business …
So even though initially you will be spending at least 25 hours per week marketing, selling and gaining knowledge, you will find that as the business grows, you can divide your time more evenly between Marketing and Delivery. This should see you working between 40 to 60 hours a week in the first year of your apprenticeship.
We do recommend however, that when you have between 8 and 12 clients, you hire a Personal Assistant so you can leverage your time more effectively. At this point you will start to choose the hours of work that suit you, your clients and your prospects.
As you settle into your new business, you should be working around 2 hours per week per client with one hour spent coaching and the other doing behind the scenes preparation work.
The funny thing about business is that it doesn’t matter whether you sell paperclips or airplanes, one thing you can almost count on is that pretty much every business owner you talk to (wherever they live) will want more customers, more revenues and more profit … and those are the three things that they can’t change (not directly, anyway). And while every enterprise has a unique set of challenges, they all rely on customers, revenues and profits. And that’s where your services will be in hot demand. So in a nutshell – yes, this system will work in your area, simply because most of the challenges business owners face are indeed universal.
A successful ActionCOACH is results driven, motivated and willing to follow the system. Business Coaches who lead the field around the world not only run a highly profitable business and have exceptional client relationships; they also contribute to the growth and development of the franchise worldwide.
Surveys show franchisees succeed because of an eagerness to learn and a desire to help others; a willingness to work long hours to get the momentum going; good people and relationship building skills; sales ability or a willingness to learn and apply sales systems; solid self-discipline and family support; an ability to take direction when needed and to read when necessary; having money in reserve and being willing to invest it; a willingness to take risks and to ask for help; being well organized and being a good planner.
Common reasons for failure include not following the system; not working hard enough or not doing enough marketing; going ahead despite family opposition; spending money on the good things in life earning it; not enjoying selling to other business people; not having the self-discipline to cope with the responsibility of owning a small business; being under-funded and misleading the franchisor on the amount of funds available.
Absolutely! You see, the key to change in any business is its owner … not you. The owner is the expert in the business, so by applying the ActionCOACH systems, you can make almost any business fly. Add to this the fact that within the global ActionCOACH team at least one of your fellow Business Coaches will have either worked with, worked in or even owned a business that’s the same or very similar to that of your client, you’ll begin to understand the effectiveness and value of the ActionCOACH system and network.
Everyone knows, and accepts, that sport stars need coaches. Without them they simply wouldn’t succeed. So what is it about business people? Why don’t they, as a matter of course, have Business Coaches?
Well, times have changed. More and more business owners realize that in today’s fast-paced business environment, there’s no way they can stay abreast of developments, let alone keep ahead of them. The case for a Business Coach has become unassailable. Well, to those owners serious about success, it has.
Furthermore, business owners find it all but impossible to receive objective answers from themselves. A Business Coach can see the forest for the trees. The Business Coach will make them focus harder on the job at hand, and will make them run more laps than they otherwise would. You see, a Business Coach will tell you what is going on in your business without getting emotional about it. A Business Coach will, in effect, be the business owner’s marketing manager, sales director, training co-coordinator, partner and friend … all rolled into one.
You see, more and more business owners are discovering that, while they might survive without a Business Coach, it’s all but impossible to thrive without one. So who then is our competition? We don’t have any really … except all the other Business Coaching firms that have recognized the potential of what we are doing and copying us. None, however, have anything like the tradition, reputation and resources available that we do.
As you’d imagine, being a Business Coach you’d have all the latest lead generation and sales techniques available to you. You’ll be using the full suite of the most powerful, tried-and-tested marketing tools available to develop your business. You’ll also have access to the very latest thinking on the subject … and this will keep you ahead of the pack.
It’s hard to think of a business that would not benefit in some way from ActionCOACH ‘s products and services. Most of these business owners are Owner/Operators who are looking to introduce systems that can generate more growth or profit, provide them with more time, or produce better productivity from their team members.
We have found that most start-up businesses are either not financial enough to afford our coaching services or are still in the development and establishment phase of their business cycle. They do not normally fit our ideal business profile.
Similarly, many big businesses will have their own in-house marketing departments working in conjunction with outside advertising and public relations houses, and therefore may not see a need for our services.
No. However, a strong business background is a must. If you have owned or managed a business before, or if you have a background in sales, then this is probably the business for you. You will need a sound understanding of business principles, a strong entrepreneurial spirit, the right attitude and a healthy dose of motivation. Be prepared to show us how much passion you have for helping others, and show us too, the amount of drive you have to succeed in this business.
Your main income stream will be through coaching and mentoring your clients, each of which will provide you with monthly revenue.
Seminars are just one of the lead generators you’ll use to source clients, and considering you’ll be consistently aiming for at least two coaching clients from each seminar (plus those you’ll convert from many of our other proven prospecting techniques) you’ll find your earning potential will only be limited by your enthusiasm. One thing’s for sure: you’ll be pleasantly surprised at the end of each month.
ActionCOACH has a two-tiered administration and support system which provides franchisees with the best of both worlds.
Your ActionCOACH Regional Office is responsible for the overall administration, direction, development and marketing of the network, while your Master Licensee will provide initial and ongoing support and guidance. This ensures that help is never far away.
Unlike a lot of other franchisee training programs, your initial 10-day training program is only the beginning of your journey. You see, you’ll be stepping onto a continual learning curve, with reading, seminars, workshops, conferences and internet-based chat groups and forums all part of the process. It’s stimulating … and it works.
You’ll be provided with all the tools, and the knowledge, to have a dramatic impact on your clients’ businesses … and to change your life.
By the time you start coaching, you’ll be a master of most powerful business secrets available. And you’ll know the keys to multiplying business profits and generating wealth. You’ll be fully equipped to achieve sensational results that will amaze your clients.
This depends largely on your own personal skills, expenses, needs and goals … and how big or quickly you’d like your business to grow. However, as a general rule, you should arrange to have access to working capital to fund the initial cash flow requirements of your business, to set up your office and communications requirements and fund any travel expenses.
When you invest in the ActionCOACH system, you purchase the franchise rights to operate an ActionCOACH Business Coaching business. This provides you with the complete ActionCOACH system that covers sales, marketing, and coaching. You’ll also get your own personal success coach who will keep you on track, a global support group, and a network of other coaches with whom to share ideas, successes and experiences.
In short … you’ll be getting proven turn-key systems that have been developed and tested over the past 20 years.
Your initial outlay will include everything you’ll need to kick-start and run your business. Your investment includes a powerful and highly educational library of videos, CDs and books that will enable you to learn how to be successful in life, in business and in your own ActionCOACH franchise.
It also includes a comprehensive 10-day live-in training program, which will teach you how to use the ActionCOACH system and how to sell your services to clients.
Like all businesses however, you will also need to have additional funds in reserve (which you’re prepared to use – if the need arises) as working capital for marketing, networking and other general office set-up expenses.
You’ll want an opportunity that provides you with a solid system and platform for entrepreneurial freedom … one that’s based on years of experience, proven systems and ongoing training. You’ll want to own a profitable and fulfilling business, yet you won’t want to “recreate the wheel.” Only a proven franchise will provide all this.
Only people with passion should become a Business Coach. That’s because Business Coaching is a very passionate business.
So if you’re passionate about business, life and love, then ask yourself this: Does the very thought of finding better and more efficient ways of improving a company’s bottom line set your pulse racing? Are you the kind of person who is constantly striving to succeed? Do you always find yourself helping others? If this sounds like you, then read on…
Your role as an ActionCOACH is to help the owners of small-to-medium sized businesses with their sales, marketing, management, team building, direction, goal setting and so much more … Essentially you’ll be their sounding board, confidant, mentor and coach. But you don’t have to be a marketing guru to succeed …The ActionCOACH system has been designed to get results in a way that’s both effective for the client and highly profitable for you.
As part of your arsenal of products and services, you’ll deliver everything from Business Coaching programs to seminars, and from books and CDs to video programs.
So as a Business Coach, what might your average week look like?
You would probably spend it meeting with prospective clients, coaching clients over the phone, preparing and delivering seminars, conducting in-house training programs, critiquing your clients’ marketing pieces, performing Alignment Consultations or selling the ActionCOACH planning program.
Since ActionCOACH pioneered Business Coaching since the early 1990’s, the term has become synonymous with performance and growth, and it is as focused on the business, its team, its processes and its sales and marketing as it is on the business owner.
You see, owners of small-to-medium sized businesses find it hard enough keeping pace with all the changes and innovations going on in today’s modern world to find the time to devote to sales, marketing, systems, planning and team management … and then to run their business after that.
You’ll take your business experience, add it to our proprietary and copyrighted systems, and together through weekly conversations, you’ll coach business owners to financial and personal success.
We are just as diligent as you are in wanting to make sure the ActionCOACH opportunity is the right fit for you. Showing your interest by learning more about us is the first step. The next is organizing a one-on-one interview with your Master Franchisee who will ask you to complete an application form before starting your Due Diligence. Several meetings with other Business Coaches follow this before an acceptance interview with an ActionCOACH Regional Office, when your paperwork will be completed.
Congratulations, you have taken the first step … now on to the second … Apply Now
To put it bluntly … No. Your ActionCOACH franchise is a business, and as a result it is up to you to make it work. We will never promise any specific results, nor will we guarantee that any of your goals will become a reality. You see, just like you’re the Business Coach to your clients, we’re your coach and you’re the player. It’s up to you to take the field. We will push you, cajole you, help you, be there for you and even do some things with you … but at the end of the day, you still need to do the work …
Only YOU can ever be truly accountable for your own success and at ActionCOACH we know this to be a fact. We guarantee to give you the best service we can, and to answer your questions promptly and with the best available information. We also promise to keep you up-to-date with new improvements while constantly keep striving to make your ActionCOACH system better, more powerful and more valuable than ever. And, we’re committed to making you successful, whether you like it or not …
It is dependent on what type of contract you retain. The usual term for a Franchise Agreement is ten years. You will be eligible to renew for additional ten year terms provided that you have conducted your franchise in compliance with the terms of your agreements, that you comply with certain conditions, that you sign our updated form of Franchise Agreement and pay a Renewal Fee.
You will be required to sign a full legally binding Franchise Agreement in line with local Franchise and Contract Laws. You can go through the Franchise Disclosure Document (FDD) with your advisors. Our obligations, as well as the obligations of the Master Franchisee and all of your obligations will be clearly laid out.
There is a 20% royalty payable on all revenues. There is also a flat rate Marketing Fee of €300 per month. This covers Social Media content development and posting as well as Website maintenance and LinkedIn Sales Navigator licence.
There are no further recurring fees applicable, however attendance at European and Global Conferences are mandatory and require Franchise Partners to subsidise their own expenses
It depends on what type of franchise you own whether it is a Master License, a Firm or a Practice. Master Licensees have a defined territory, some Firms have a defined territory, whereas a Practice can operate anywhere in the county or in any state. Keep in mind, however, that the vast majority of your client income will come from your own back yard.
Currently there are two types of franchises available within ActionCOACH: Firm and Practice.
The first option, a Practice, gives you both a solid business and a great work-from-home lifestyle that offers a lower overhead and stress level.
The second option, a Firm, gives you a team of 8+ coaches and a professional office-based firm, generally delivering the full spectrum of programs and services.
Like all new entrepreneurial ventures, the first 12 months will be the hardest, not because of the amount of work you’ll do, but because the work will be different.
The learning curve that our franchisees go through is steep … and we can guarantee that you will learn more as an ActionCOACH in the first 12-18 months than you will learn anywhere else. As a trainee, you’ll become a sponge soaking up information from every source, whether it is other Business Coaches, books, seminars or personal experience. Plus, you’ll want to know more about everything … which means you will be VERY busy.
Being new at the business coaching game, you’ll be trying out all our different sales and marketing strategies, trying to find the strategies that will work for you in your business …
So even though initially you will be spending at least 25 hours per week marketing, selling and gaining knowledge, you will find that as the business grows, you can divide your time more evenly between Marketing and Delivery. This should see you working between 40 to 60 hours a week in the first year of your apprenticeship.
We do recommend however, that when you have between 8 and 12 clients, you hire a Personal Assistant so you can leverage your time more effectively. At this point you will start to choose the hours of work that suit you, your clients and your prospects.
As you settle into your new business, you should be working around 2 hours per week per client with one hour spent coaching and the other doing behind the scenes preparation work.
The funny thing about business is that it doesn’t matter whether you sell paperclips or airplanes, one thing you can almost count on is that pretty much every business owner you talk to (wherever they live) will want more customers, more revenues and more profit … and those are the three things that they can’t change (not directly, anyway). And while every enterprise has a unique set of challenges, they all rely on customers, revenues and profits. And that’s where your services will be in hot demand. So in a nutshell – yes, this system will work in your area, simply because most of the challenges business owners face are indeed universal.
A successful ActionCOACH is results driven, motivated and willing to follow the system. Business Coaches who lead the field around the world not only run a highly profitable business and have exceptional client relationships; they also contribute to the growth and development of the franchise worldwide.
Surveys show franchisees succeed because of an eagerness to learn and a desire to help others; a willingness to work long hours to get the momentum going; good people and relationship building skills; sales ability or a willingness to learn and apply sales systems; solid self-discipline and family support; an ability to take direction when needed and to read when necessary; having money in reserve and being willing to invest it; a willingness to take risks and to ask for help; being well organized and being a good planner.
Common reasons for failure include not following the system; not working hard enough or not doing enough marketing; going ahead despite family opposition; spending money on the good things in life earning it; not enjoying selling to other business people; not having the self-discipline to cope with the responsibility of owning a small business; being under-funded and misleading the franchisor on the amount of funds available.
Absolutely! You see, the key to change in any business is its owner … not you. The owner is the expert in the business, so by applying the ActionCOACH systems, you can make almost any business fly. Add to this the fact that within the global ActionCOACH team at least one of your fellow Business Coaches will have either worked with, worked in or even owned a business that’s the same or very similar to that of your client, you’ll begin to understand the effectiveness and value of the ActionCOACH system and network.
Everyone knows, and accepts, that sport stars need coaches. Without them they simply wouldn’t succeed. So what is it about business people? Why don’t they, as a matter of course, have Business Coaches?
Well, times have changed. More and more business owners realize that in today’s fast-paced business environment, there’s no way they can stay abreast of developments, let alone keep ahead of them. The case for a Business Coach has become unassailable. Well, to those owners serious about success, it has.
Furthermore, business owners find it all but impossible to receive objective answers from themselves. A Business Coach can see the forest for the trees. The Business Coach will make them focus harder on the job at hand, and will make them run more laps than they otherwise would. You see, a Business Coach will tell you what is going on in your business without getting emotional about it. A Business Coach will, in effect, be the business owner’s marketing manager, sales director, training co-coordinator, partner and friend … all rolled into one.
You see, more and more business owners are discovering that, while they might survive without a Business Coach, it’s all but impossible to thrive without one. So who then is our competition? We don’t have any really … except all the other Business Coaching firms that have recognized the potential of what we are doing and copying us. None, however, have anything like the tradition, reputation and resources available that we do.
As you’d imagine, being a Business Coach you’d have all the latest lead generation and sales techniques available to you. You’ll be using the full suite of the most powerful, tried-and-tested marketing tools available to develop your business. You’ll also have access to the very latest thinking on the subject … and this will keep you ahead of the pack.
It’s hard to think of a business that would not benefit in some way from ActionCOACH ‘s products and services. Most of these business owners are Owner/Operators who are looking to introduce systems that can generate more growth or profit, provide them with more time, or produce better productivity from their team members.
We have found that most start-up businesses are either not financial enough to afford our coaching services or are still in the development and establishment phase of their business cycle. They do not normally fit our ideal business profile.
Similarly, many big businesses will have their own in-house marketing departments working in conjunction with outside advertising and public relations houses, and therefore may not see a need for our services.
No. However, a strong business background is a must. If you have owned or managed a business before, or if you have a background in sales, then this is probably the business for you. You will need a sound understanding of business principles, a strong entrepreneurial spirit, the right attitude and a healthy dose of motivation. Be prepared to show us how much passion you have for helping others, and show us too, the amount of drive you have to succeed in this business.
Your main income stream will be through coaching and mentoring your clients, each of which will provide you with monthly revenue.
Seminars are just one of the lead generators you’ll use to source clients, and considering you’ll be consistently aiming for at least two coaching clients from each seminar (plus those you’ll convert from many of our other proven prospecting techniques) you’ll find your earning potential will only be limited by your enthusiasm. One thing’s for sure: you’ll be pleasantly surprised at the end of each month.
ActionCOACH has a two-tiered administration and support system which provides franchisees with the best of both worlds.
Your ActionCOACH Regional Office is responsible for the overall administration, direction, development and marketing of the network, while your Master Licensee will provide initial and ongoing support and guidance. This ensures that help is never far away.
Unlike a lot of other franchisee training programs, your initial 10-day training program is only the beginning of your journey. You see, you’ll be stepping onto a continual learning curve, with reading, seminars, workshops, conferences and internet-based chat groups and forums all part of the process. It’s stimulating … and it works.
You’ll be provided with all the tools, and the knowledge, to have a dramatic impact on your clients’ businesses … and to change your life.
By the time you start coaching, you’ll be a master of most powerful business secrets available. And you’ll know the keys to multiplying business profits and generating wealth. You’ll be fully equipped to achieve sensational results that will amaze your clients.
This depends largely on your own personal skills, expenses, needs and goals … and how big or quickly you’d like your business to grow. However, as a general rule, you should arrange to have access to working capital to fund the initial cash flow requirements of your business, to set up your office and communications requirements and fund any travel expenses.
When you invest in the ActionCOACH system, you purchase the franchise rights to operate an ActionCOACH Business Coaching business. This provides you with the complete ActionCOACH system that covers sales, marketing, and coaching. You’ll also get your own personal success coach who will keep you on track, a global support group, and a network of other coaches with whom to share ideas, successes and experiences.
In short … you’ll be getting proven turn-key systems that have been developed and tested over the past 20 years.
Your initial outlay will include everything you’ll need to kick-start and run your business. Your investment includes a powerful and highly educational library of videos, CDs and books that will enable you to learn how to be successful in life, in business and in your own ActionCOACH franchise.
It also includes a comprehensive 10-day live-in training program, which will teach you how to use the ActionCOACH system and how to sell your services to clients.
Like all businesses however, you will also need to have additional funds in reserve (which you’re prepared to use – if the need arises) as working capital for marketing, networking and other general office set-up expenses.
You’ll want an opportunity that provides you with a solid system and platform for entrepreneurial freedom … one that’s based on years of experience, proven systems and ongoing training. You’ll want to own a profitable and fulfilling business, yet you won’t want to “recreate the wheel.” Only a proven franchise will provide all this.
Only people with passion should become a Business Coach. That’s because Business Coaching is a very passionate business.
So if you’re passionate about business, life and love, then ask yourself this: Does the very thought of finding better and more efficient ways of improving a company’s bottom line set your pulse racing? Are you the kind of person who is constantly striving to succeed? Do you always find yourself helping others? If this sounds like you, then read on…
Your role as an ActionCOACH is to help the owners of small-to-medium sized businesses with their sales, marketing, management, team building, direction, goal setting and so much more … Essentially you’ll be their sounding board, confidant, mentor and coach. But you don’t have to be a marketing guru to succeed …The ActionCOACH system has been designed to get results in a way that’s both effective for the client and highly profitable for you.
As part of your arsenal of products and services, you’ll deliver everything from Business Coaching programs to seminars, and from books and CDs to video programs.
So as a Business Coach, what might your average week look like?
You would probably spend it meeting with prospective clients, coaching clients over the phone, preparing and delivering seminars, conducting in-house training programs, critiquing your clients’ marketing pieces, performing Alignment Consultations or selling the ActionCOACH planning program.
Since ActionCOACH pioneered Business Coaching since the early 1990’s, the term has become synonymous with performance and growth, and it is as focused on the business, its team, its processes and its sales and marketing as it is on the business owner.
You see, owners of small-to-medium sized businesses find it hard enough keeping pace with all the changes and innovations going on in today’s modern world to find the time to devote to sales, marketing, systems, planning and team management … and then to run their business after that.
You’ll take your business experience, add it to our proprietary and copyrighted systems, and together through weekly conversations, you’ll coach business owners to financial and personal success.
As the world of business moves faster and gets more competitive it is difficult to keep up with both the changes in your industry as well as the innovations in sales, marketing and management strategies. Having a Business Coach isn’t a luxury you don’t need, it is a necessity your business must have.
A Business Coach is just like a sporting coach. A sporting coach pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute plays that their competition does not anticipate.
A sporting coach will make you run more laps than you feel like. A sporting coach will tell it like it is. And a sporting coach will listen.
The role of the Business Coach is to coach business owners to improve their business through guidance, support and encouragement. They help the owners of a small and medium sized businesses with their sales, marketing, management, team building and so much more. Just like a sporting coach, your Business Coach will make you focus on the game.
The owners of small to medium sized businesses find it hard enough to keep pace with all the changes and innovations going on in today’s modern world, let alone to find the time to devote to sales, marketing, systems, planning and team management, and then to run their businesses as well!
Your ActionCOACH will become your marketing manager, your sales director, your training co-ordinator; your confidant, your mentor.
Contact ActionCOACH to learn more about how they can help you achieve your goals and dreams…
This is where we focus with every business owner-client. You and possibly some of your team will invest anywhere from three hours to a full day, as you learn as much as possible about your business and personal goals, your challenges, frustrations, sales, marketing, finances, and much, much more.
Your Business Coach will do this with three goals in mind: First, to get a snapshot of where your business is, right now. Second, to clarify your goals, both personally and in your business. And third, to get the crucial pieces of information needed to create your individualised ActionCOACH Business plan for the next 12 months.
This is not a traditional business or marketing plan, but rather a step-by step plan of ActionCOACH that you’ll work with as you proceed through the Mentor Programme.
If you’ve been in business for more than a few months, you’ve seen at least one or two quick fixes…
Most consultants seem to act as if they can solve all your problems in a few hours or days. We believe long-term success is not gained by just scratching the surface and then doing it for you… rather it means doing it with you, showing you how to do it, working alongside you, and crating your success… together.
Over the period we’ll work on different areas of your business. Month by month you’ll not only see your goals become reality, but you’ll have the confidence, knowledge, and skills to make it happen, again and again.
Simply put, it’s where your Action Coach will work with you for a minimum of 12 months to help you make your goals a reality. From weekly coaching calls and goal-setting sessions, to creating marketing pieces together, you’ll develop new sales strategies and business systems that allow you to work less. In a one-to-one environment, you’ll learn everything you need to know about how to make your business dreams come true.
We will work with you on your sales, marketing, team-building, and business development initiatives, and all elements of the ActionCOACH Plan developed from your Alignment Consultation. Unlike other consultants, your ActionCOACH will do more than just show you what to do.. and 18 great reasons you’ll jump at the chance to get your business moving and make your dreams come true.
They’ll be with you when you need them most… as each idea takes shape, as each campaign is launched, when you need little pointers for making ‘it’happen, when you need someone to talk to, when you’re faced with daunting challenges, and most importantly, when you’re just not sure what to do next. Your Business Coach will be there every step of the way.
In addition, we have the full resources of the global ActionCOACH Team to call on for any and every challenge you might have. That means hundreds of experts, ready to help you if needed. Your Business Coach acts as a conduit between all the resources of ActionCOACH‘s International team, and your business needs.
We’re experts in the areas of sales, marketing, business development, business management, and team building… and, with literally hundreds of different profit-building strategies, you’ll soon see how powerful our systematised approaches are. On the other hand, you are the expert in your business. Together we can apply our systems to make your business more effective.
Add to this the fact that at least one ActionCOACH from our worldwide network will either have worked with, managed, worked in, or even owned a business that was the same or very similar to yours.
Your ActionCOACH will work this out with you, so it’s appropriate for your business as well as the goals and challenges you are committed to. You’ll find that it’s just like having a marketing manager, sales team leader, trainer, recruitment specialist, and a corporate consultant, all for one nominal investment.
Everything you do with us, and your ActionCOACH, is a true investment in your future. Not only will you begin to create great results in your business, but you’ll end up with both an entrepreneurial education second to none, and the knowledge that you can repeat your business success over and over again in other ventures.
Clearly, when your initial plan is set up, it might seem like a great deal of work… but then, no one ever said attaining your goals would be easy.
In the first few months, it’ll take some work to adjust, some effort to get over the hump, so to speak… but the further you get into the programme, the less effort you’ll have to make.
You will, however, be literally amazed at how focused you’ll become and how much you’ll accomplish. With your focus, our coaching, and most importantly, our ActionCOACH Systems, you’ll be achieving a great deal more with the same, or even less work than before.
Again, the first few months will be the toughest… not because of extra work, but because of new tasks. Your ActionCOACH will show you how, on a day to day basis, to get more done with less effort.
After those first few months you’ll find you’re not working more, just differently. Then, depending of course on your goals, from about month six onward, you’ll begin to see the results of all your efforts… and, if you choose, you can begin working less than ever before. It’s important to remember that it’s about changing what you do with your time… not putting in more of it.
Your investment will depend on the size of your business and the scope of our undertaking together. Your ActionCOACH will work this out with you so it’s appropriate for your business and the goals and challenges you are committed to. You’ll find it’s just like having a marketing manager, sales team leader, trainer, recruitment specialist, and a corporate consultant, all for one nominal investment.
Everything you do with us, and your ActionCOACH, is a true investment in your future. Not only will you begin to create great results in your business, but you’ll end up with both an entrepreneurial education second to none, and the knowledge that you can repeat your business success over and over again on other ventures.
Give your Action Coach just half an hour and you’ll see how to turn your marketing efforts into an investment that will yield sales and profits rather than just running up your expenses.
In most cases we’ll actually save you money by exposing approaches that aren’t working for you. And yes, you’ll likely have to spend some money to make some. When you follow our simple testing and measuring systems you’ll never again risk more than a relatively few pounds on any one campaign. When we establish ideas that work, we make sure you keep profiting from them, time and time again.
Remember, if you use the traditional accounting way of reducing costs, you’ll add just a few percentage points to your bottom line. Following our formula, you’ll soon appreciate that by driving sales, marketing, and income growth, your possible returns become exponential… the sky’s the limit, as they say.
Check out our business success stories here.
Results have ranged from those previously working 60, even 80 hours a week, to now working just 10… right through to increases in revenue of 100’s to even 1000’s of percent. Results will speak for themselves, so be sure to get a copy of our free CD, “Action Speaks Louder Than Words” for specific examples of real people, with real businesses from around the globe, getting real results. There are three fundamental reasons our approach will work for you in your business…
First, your ActionCOACH will help you become 100% focused on your goals and the step-by-step processes which will help you achieve them. This focus alone will have an extraordinary effect on both you and your business results.
Second, we will hold you accountable to accomplish the things you’ve committed to, not just for the day-to-day running of your business, but for the dynamic growth your business will experience. You’re investing in your success and we’re going to help you achieve it.
Third, we’re going to teach you, on a one-to-one basis, as many of the hundreds of profit and business building strategies and approaches as you need. So, whether your goals is to make more money, or work fewer hours, or both… your goals can become reality… and within the next 12 months.
We will work with you in five key areas… and the emphasis in each will depend on you, your business, and of course, your goals. These key areas are:
- Sales… Obviously, the backbone for creating a profitable business, and one of the areas we’ll help you get spectacular results in.
- Marketing & Advertising… if you want to make a sale, you first need to find a prospect. Your ActionCOACH will teach you amazingly simple, yet powerful, streetwise marketing techniques and approaches that will drive profits.
- Team Building & Recruitment… You’ll never just wish to find the right people again. You can have motivated, passionate, enthusiastic, and loyal team members when your ActionCOACH shows you how.
- Systems & Business Development… End the hopeless cycle of the business running you and begin running your business. We will show you the secrets to having the business ‘work’… even when you’re not there.
- Customer Service… How to deliver your product or service consistently, make it easy for your customers to buy, leaving them feeling delighted with your service. Ways to motivate your current customers to give you referrals and to ensure their repeat business. These are just two of the many strategies we will teach you.
Yes, we can. We believe providing training is as important as coaching you.
Your ActionCOACH can provide you with many different training modules, which include team-building, overcoming obstacles, managing change, sales made simple, telephone power, raving fans customer services training, and many more. You’ll be amazed at how much enthusiasm and commitment comes from your team as they experience each of our training programmes.
We can also provide testing and evaluation to help you gain perspective on opportunities for team development, hiring, discovering individual strengths, and more. Your ActionCOACH will discuss these with you, should they be required.
We do this to save you both time and money. You can learn the basics on your own time so when we get together we’ll be working on higher level implementations rather than the basics.
This proves to be very powerful. The reality is they’ll never get started unless they just start.
Others wait for something mystical or magical to happen that will instantly transform them and their business into one of their dreams. Or, they believe just working harder will make it all better, but it almost never does!
Remember, what you know got you where you are. To get where you want to go, you’ve got to make some changes… and more than likely learn new things.
There is no time like the present…right now… to get started on your dreams and goals.
Yesterday, of course! Seriously, Right Now! Today! This minute! Before you take another step, waste another pound, lose another sale, work too many hours, miss another family event! Forget another special occasion!
Far too many business owners wait. They wait for when things will slow down or to get through their current projects. Then, they never do because there is always some other project that comes up. They’re waiting for the perfect time to start.
Unlike most traditional consulting firms, my ActionCOACH process is structured to provide you the business owner, with both short-term assistance and long-term training through my affordable Mentoring approach.
With the ActionCOACH history of over 20 years of teaching owners and managers the secrets of business success around the world, my clients and seminar attendees worldwide will attest to the power of my programs. Click here to see how coaching changed our clients and their businesses.
#ACTIONCOACHIRELAND
Every, truly great performer is surrounded by coaches and advisors. Whether an elite athlete, business ‘high flyer,’ or performing superstar, they rely on the input of their trusted advisors.
As the pace in the world of business increases and becomes more and more competitive it is becoming increasingly difficult to keep up with the changes in your industry. Added to this, the latest innovations in sales, marketing, and management strategies. Having a business coach is no longer a luxury… it has become a necessity.
Finally, accountability. It’s difficult to get a truly objective answer from yourself. Clearly you can survive in business without the help of a coach, but to thrive you need to be at the top of the game!
ActionCOACH is a Business Coaching and Training company founded in 1993 by entrepreneur and author Brad Sugars.
Unlike most traditional consulting firms, the ActionCOACH process is structured to provide you, the business owner, with both short-term assistance and long-term training through our affordable personal business mentoring approach. Our clients, and the hundreds of thousands of clients and seminar attendees worldwide, will attest to the power of our programmes.
Based on proprietary sales, marketing, and business management systems, we not only show you how to increase your business revenues and profits, often quite dramatically, but also how to develop your business so that you, as the owner, can work less, relax more, and finally enjoy business ownership.
Our Business Coaches have broad and deep business experience, and are fellow business owners who have invested their time, money and energy to make their own various business ventures successful.
Our goal in business is quite simple… to help you reach your goals.
Since ActionCOACH pioneered Business Coaching since the early 1990’s, the term has become synonymous with performance and growth, and it is as focused on the business, its team, its processes and its sales and marketing as it is on the business owner.
You see, owners of small-to-medium sized businesses find it hard enough keeping pace with all the changes and innovations going on in today’s modern world to find the time to devote to sales, marketing, systems, planning and team management … and then to run their business after that.
You’ll take your business experience, add it to our proprietary and copyrighted systems, and together through weekly conversations, you’ll coach business owners to financial and personal success.
The Business Excellence Forums is a global series of 2 day workshops designed to deliver the best, most effective and highest ROI business strategies to business owners and entrepreneurs, their teams, their clients and customers. The format is informal yet intensive. With high profile keynote speakers on topics ranging from increasing sales, cash flow and profitability to leadership, team building, systems development and the design of predictive business models that guarantee success.
Business owners and entrepreneurs who are serious about growing their net wealth; many choose to take their key team members and customers to leverage their learning and develop deeper buy-in to the resultant action plan.
The Business Excellence Forum is a unique and hands-on event that focuses on best practices and high return business strategies. It’s also a fantastic opportunity for you to network with growth-minded peers and entrepreneurs.
No. You can attend the Forums without entering the awards. You can also enter the awards without attending the Forum. However, entering the awards is a great way to see how your company stacks up against the best performers in your category.
The Business Excellence Awards was created to recognise the ‘Best of the Best’ in the business world; the awards ceremony honours the achievements and accomplishments of business owners and professionals from around the world.
There are currently five Business Excellence Award competitions worldwide: USA, Canada, Australia, Indonesia and the EMEA region.
For information on how to qualify as a sponsor, please contact our office at +353 1 842 7186
Finalists will be selected from among all entries by the Business Excellence Forum Panel of judges chaired by ActionCOACH, and Finalists will receive a recognition certificate. Winners of each category will be presented with a trophy during the Business Excellence Awards ceremony at the prestigious black-tie dinner.
Any commercial or not-for- profit organisation can enter to win. The finalists must be present at the Business Excellence Awards ceremony to be eligible to win.
The Business Excellence Awards are funded exclusively by entry fees and sponsorship.
Yes. The organisers ensure that only authorised judges will review entries, and that information about nominees is not released to anyone else without prior approval.
Yes, the awards ceremony will be filmed. The presentations will be made available on the ActionCOACH UK YouTube channel.
TBC – This years event was postponed due to COVI-19. Once the venue for next year is confirmed, this information will be updated.
TBC – This years event was postponed due to COVID-19. Once the venue for next year is confirmed, this information will be updated
As the world of business moves faster and gets more competitive it is difficult to keep up with both the changes in your industry as well as the innovations in sales, marketing and management strategies. Having a Business Coach isn’t a luxury you don’t need, it is a necessity your business must have.
A Business Coach is just like a sporting coach. A sporting coach pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute plays that their competition does not anticipate.
A sporting coach will make you run more laps than you feel like. A sporting coach will tell it like it is. And a sporting coach will listen.
The role of the Business Coach is to coach business owners to improve their business through guidance, support and encouragement. They help the owners of a small and medium sized businesses with their sales, marketing, management, team building and so much more. Just like a sporting coach, your Business Coach will make you focus on the game.
The owners of small to medium sized businesses find it hard enough to keep pace with all the changes and innovations going on in today’s modern world, let alone to find the time to devote to sales, marketing, systems, planning and team management, and then to run their businesses as well!
Your ActionCOACH will become your marketing manager, your sales director, your training co-ordinator; your confidant, your mentor.
Contact ActionCOACH to learn more about how they can help you achieve your goals and dreams…
This is where we focus with every business owner-client. You and possibly some of your team will invest anywhere from three hours to a full day, as you learn as much as possible about your business and personal goals, your challenges, frustrations, sales, marketing, finances, and much, much more.
Your Business Coach will do this with three goals in mind: First, to get a snapshot of where your business is, right now. Second, to clarify your goals, both personally and in your business. And third, to get the crucial pieces of information needed to create your individualised ActionCOACH Business plan for the next 12 months.
This is not a traditional business or marketing plan, but rather a step-by step plan of ActionCOACH that you’ll work with as you proceed through the Mentor Programme.
If you’ve been in business for more than a few months, you’ve seen at least one or two quick fixes…
Most consultants seem to act as if they can solve all your problems in a few hours or days. We believe long-term success is not gained by just scratching the surface and then doing it for you… rather it means doing it with you, showing you how to do it, working alongside you, and crating your success… together.
Over the period we’ll work on different areas of your business. Month by month you’ll not only see your goals become reality, but you’ll have the confidence, knowledge, and skills to make it happen, again and again.
Simply put, it’s where your Action Coach will work with you for a minimum of 12 months to help you make your goals a reality. From weekly coaching calls and goal-setting sessions, to creating marketing pieces together, you’ll develop new sales strategies and business systems that allow you to work less. In a one-to-one environment, you’ll learn everything you need to know about how to make your business dreams come true.
We will work with you on your sales, marketing, team-building, and business development initiatives, and all elements of the ActionCOACH Plan developed from your Alignment Consultation. Unlike other consultants, your ActionCOACH will do more than just show you what to do.. and 18 great reasons you’ll jump at the chance to get your business moving and make your dreams come true.
They’ll be with you when you need them most… as each idea takes shape, as each campaign is launched, when you need little pointers for making ‘it’happen, when you need someone to talk to, when you’re faced with daunting challenges, and most importantly, when you’re just not sure what to do next. Your Business Coach will be there every step of the way.
In addition, we have the full resources of the global ActionCOACH Team to call on for any and every challenge you might have. That means hundreds of experts, ready to help you if needed. Your Business Coach acts as a conduit between all the resources of ActionCOACH‘s International team, and your business needs.
We’re experts in the areas of sales, marketing, business development, business management, and team building… and, with literally hundreds of different profit-building strategies, you’ll soon see how powerful our systematised approaches are. On the other hand, you are the expert in your business. Together we can apply our systems to make your business more effective.
Add to this the fact that at least one ActionCOACH from our worldwide network will either have worked with, managed, worked in, or even owned a business that was the same or very similar to yours.
Your ActionCOACH will work this out with you, so it’s appropriate for your business as well as the goals and challenges you are committed to. You’ll find that it’s just like having a marketing manager, sales team leader, trainer, recruitment specialist, and a corporate consultant, all for one nominal investment.
Everything you do with us, and your ActionCOACH, is a true investment in your future. Not only will you begin to create great results in your business, but you’ll end up with both an entrepreneurial education second to none, and the knowledge that you can repeat your business success over and over again in other ventures.
Clearly, when your initial plan is set up, it might seem like a great deal of work… but then, no one ever said attaining your goals would be easy.
In the first few months, it’ll take some work to adjust, some effort to get over the hump, so to speak… but the further you get into the programme, the less effort you’ll have to make.
You will, however, be literally amazed at how focused you’ll become and how much you’ll accomplish. With your focus, our coaching, and most importantly, our ActionCOACH Systems, you’ll be achieving a great deal more with the same, or even less work than before.
Again, the first few months will be the toughest… not because of extra work, but because of new tasks. Your ActionCOACH will show you how, on a day to day basis, to get more done with less effort.
After those first few months you’ll find you’re not working more, just differently. Then, depending of course on your goals, from about month six onward, you’ll begin to see the results of all your efforts… and, if you choose, you can begin working less than ever before. It’s important to remember that it’s about changing what you do with your time… not putting in more of it.
Your investment will depend on the size of your business and the scope of our undertaking together. Your ActionCOACH will work this out with you so it’s appropriate for your business and the goals and challenges you are committed to. You’ll find it’s just like having a marketing manager, sales team leader, trainer, recruitment specialist, and a corporate consultant, all for one nominal investment.
Everything you do with us, and your ActionCOACH, is a true investment in your future. Not only will you begin to create great results in your business, but you’ll end up with both an entrepreneurial education second to none, and the knowledge that you can repeat your business success over and over again on other ventures.
Give your Action Coach just half an hour and you’ll see how to turn your marketing efforts into an investment that will yield sales and profits rather than just running up your expenses.
In most cases we’ll actually save you money by exposing approaches that aren’t working for you. And yes, you’ll likely have to spend some money to make some. When you follow our simple testing and measuring systems you’ll never again risk more than a relatively few pounds on any one campaign. When we establish ideas that work, we make sure you keep profiting from them, time and time again.
Remember, if you use the traditional accounting way of reducing costs, you’ll add just a few percentage points to your bottom line. Following our formula, you’ll soon appreciate that by driving sales, marketing, and income growth, your possible returns become exponential… the sky’s the limit, as they say.
Check out our business success stories here.
Results have ranged from those previously working 60, even 80 hours a week, to now working just 10… right through to increases in revenue of 100’s to even 1000’s of percent. Results will speak for themselves, so be sure to get a copy of our free CD, “Action Speaks Louder Than Words” for specific examples of real people, with real businesses from around the globe, getting real results. There are three fundamental reasons our approach will work for you in your business…
First, your ActionCOACH will help you become 100% focused on your goals and the step-by-step processes which will help you achieve them. This focus alone will have an extraordinary effect on both you and your business results.
Second, we will hold you accountable to accomplish the things you’ve committed to, not just for the day-to-day running of your business, but for the dynamic growth your business will experience. You’re investing in your success and we’re going to help you achieve it.
Third, we’re going to teach you, on a one-to-one basis, as many of the hundreds of profit and business building strategies and approaches as you need. So, whether your goals is to make more money, or work fewer hours, or both… your goals can become reality… and within the next 12 months.
We will work with you in five key areas… and the emphasis in each will depend on you, your business, and of course, your goals. These key areas are:
- Sales… Obviously, the backbone for creating a profitable business, and one of the areas we’ll help you get spectacular results in.
- Marketing & Advertising… if you want to make a sale, you first need to find a prospect. Your ActionCOACH will teach you amazingly simple, yet powerful, streetwise marketing techniques and approaches that will drive profits.
- Team Building & Recruitment… You’ll never just wish to find the right people again. You can have motivated, passionate, enthusiastic, and loyal team members when your ActionCOACH shows you how.
- Systems & Business Development… End the hopeless cycle of the business running you and begin running your business. We will show you the secrets to having the business ‘work’… even when you’re not there.
- Customer Service… How to deliver your product or service consistently, make it easy for your customers to buy, leaving them feeling delighted with your service. Ways to motivate your current customers to give you referrals and to ensure their repeat business. These are just two of the many strategies we will teach you.
Yes, we can. We believe providing training is as important as coaching you.
Your ActionCOACH can provide you with many different training modules, which include team-building, overcoming obstacles, managing change, sales made simple, telephone power, raving fans customer services training, and many more. You’ll be amazed at how much enthusiasm and commitment comes from your team as they experience each of our training programmes.
We can also provide testing and evaluation to help you gain perspective on opportunities for team development, hiring, discovering individual strengths, and more. Your ActionCOACH will discuss these with you, should they be required.
We do this to save you both time and money. You can learn the basics on your own time so when we get together we’ll be working on higher level implementations rather than the basics.
This proves to be very powerful. The reality is they’ll never get started unless they just start.
Others wait for something mystical or magical to happen that will instantly transform them and their business into one of their dreams. Or, they believe just working harder will make it all better, but it almost never does!
Remember, what you know got you where you are. To get where you want to go, you’ve got to make some changes… and more than likely learn new things.
There is no time like the present…right now… to get started on your dreams and goals.
Yesterday, of course! Seriously, Right Now! Today! This minute! Before you take another step, waste another pound, lose another sale, work too many hours, miss another family event! Forget another special occasion!
Far too many business owners wait. They wait for when things will slow down or to get through their current projects. Then, they never do because there is always some other project that comes up. They’re waiting for the perfect time to start.
Unlike most traditional consulting firms, my ActionCOACH process is structured to provide you the business owner, with both short-term assistance and long-term training through my affordable Mentoring approach.
With the ActionCOACH history of over 20 years of teaching owners and managers the secrets of business success around the world, my clients and seminar attendees worldwide will attest to the power of my programs. Click here to see how coaching changed our clients and their businesses.
#ACTIONCOACHIRELAND
Every, truly great performer is surrounded by coaches and advisors. Whether an elite athlete, business ‘high flyer,’ or performing superstar, they rely on the input of their trusted advisors.
As the pace in the world of business increases and becomes more and more competitive it is becoming increasingly difficult to keep up with the changes in your industry. Added to this, the latest innovations in sales, marketing, and management strategies. Having a business coach is no longer a luxury… it has become a necessity.
Finally, accountability. It’s difficult to get a truly objective answer from yourself. Clearly you can survive in business without the help of a coach, but to thrive you need to be at the top of the game!
ActionCOACH is a Business Coaching and Training company founded in 1993 by entrepreneur and author Brad Sugars.
Unlike most traditional consulting firms, the ActionCOACH process is structured to provide you, the business owner, with both short-term assistance and long-term training through our affordable personal business mentoring approach. Our clients, and the hundreds of thousands of clients and seminar attendees worldwide, will attest to the power of our programmes.
Based on proprietary sales, marketing, and business management systems, we not only show you how to increase your business revenues and profits, often quite dramatically, but also how to develop your business so that you, as the owner, can work less, relax more, and finally enjoy business ownership.
Our Business Coaches have broad and deep business experience, and are fellow business owners who have invested their time, money and energy to make their own various business ventures successful.
Our goal in business is quite simple… to help you reach your goals.
We are just as diligent as you are in wanting to make sure the ActionCOACH opportunity is the right fit for you. Showing your interest by learning more about us is the first step. The next is organizing a one-on-one interview with your Master Franchisee who will ask you to complete an application form before starting your Due Diligence. Several meetings with other Business Coaches follow this before an acceptance interview with an ActionCOACH Regional Office, when your paperwork will be completed.
Congratulations, you have taken the first step … now on to the second … Apply Now
To put it bluntly … No. Your ActionCOACH franchise is a business, and as a result it is up to you to make it work. We will never promise any specific results, nor will we guarantee that any of your goals will become a reality. You see, just like you’re the Business Coach to your clients, we’re your coach and you’re the player. It’s up to you to take the field. We will push you, cajole you, help you, be there for you and even do some things with you … but at the end of the day, you still need to do the work …
Only YOU can ever be truly accountable for your own success and at ActionCOACH we know this to be a fact. We guarantee to give you the best service we can, and to answer your questions promptly and with the best available information. We also promise to keep you up-to-date with new improvements while constantly keep striving to make your ActionCOACH system better, more powerful and more valuable than ever. And, we’re committed to making you successful, whether you like it or not …
It is dependent on what type of contract you retain. The usual term for a Franchise Agreement is ten years. You will be eligible to renew for additional ten year terms provided that you have conducted your franchise in compliance with the terms of your agreements, that you comply with certain conditions, that you sign our updated form of Franchise Agreement and pay a Renewal Fee.
You will be required to sign a full legally binding Franchise Agreement in line with local Franchise and Contract Laws. You can go through the Franchise Disclosure Document (FDD) with your advisors. Our obligations, as well as the obligations of the Master Franchisee and all of your obligations will be clearly laid out.
There is a 20% royalty payable on all revenues. There is also a flat rate Marketing Fee of €300 per month. This covers Social Media content development and posting as well as Website maintenance and LinkedIn Sales Navigator licence.
There are no further recurring fees applicable, however attendance at European and Global Conferences are mandatory and require Franchise Partners to subsidise their own expenses
It depends on what type of franchise you own whether it is a Master License, a Firm or a Practice. Master Licensees have a defined territory, some Firms have a defined territory, whereas a Practice can operate anywhere in the county or in any state. Keep in mind, however, that the vast majority of your client income will come from your own back yard.
Currently there are two types of franchises available within ActionCOACH: Firm and Practice.
The first option, a Practice, gives you both a solid business and a great work-from-home lifestyle that offers a lower overhead and stress level.
The second option, a Firm, gives you a team of 8+ coaches and a professional office-based firm, generally delivering the full spectrum of programs and services.
Like all new entrepreneurial ventures, the first 12 months will be the hardest, not because of the amount of work you’ll do, but because the work will be different.
The learning curve that our franchisees go through is steep … and we can guarantee that you will learn more as an ActionCOACH in the first 12-18 months than you will learn anywhere else. As a trainee, you’ll become a sponge soaking up information from every source, whether it is other Business Coaches, books, seminars or personal experience. Plus, you’ll want to know more about everything … which means you will be VERY busy.
Being new at the business coaching game, you’ll be trying out all our different sales and marketing strategies, trying to find the strategies that will work for you in your business …
So even though initially you will be spending at least 25 hours per week marketing, selling and gaining knowledge, you will find that as the business grows, you can divide your time more evenly between Marketing and Delivery. This should see you working between 40 to 60 hours a week in the first year of your apprenticeship.
We do recommend however, that when you have between 8 and 12 clients, you hire a Personal Assistant so you can leverage your time more effectively. At this point you will start to choose the hours of work that suit you, your clients and your prospects.
As you settle into your new business, you should be working around 2 hours per week per client with one hour spent coaching and the other doing behind the scenes preparation work.
The funny thing about business is that it doesn’t matter whether you sell paperclips or airplanes, one thing you can almost count on is that pretty much every business owner you talk to (wherever they live) will want more customers, more revenues and more profit … and those are the three things that they can’t change (not directly, anyway). And while every enterprise has a unique set of challenges, they all rely on customers, revenues and profits. And that’s where your services will be in hot demand. So in a nutshell – yes, this system will work in your area, simply because most of the challenges business owners face are indeed universal.
A successful ActionCOACH is results driven, motivated and willing to follow the system. Business Coaches who lead the field around the world not only run a highly profitable business and have exceptional client relationships; they also contribute to the growth and development of the franchise worldwide.
Surveys show franchisees succeed because of an eagerness to learn and a desire to help others; a willingness to work long hours to get the momentum going; good people and relationship building skills; sales ability or a willingness to learn and apply sales systems; solid self-discipline and family support; an ability to take direction when needed and to read when necessary; having money in reserve and being willing to invest it; a willingness to take risks and to ask for help; being well organized and being a good planner.
Common reasons for failure include not following the system; not working hard enough or not doing enough marketing; going ahead despite family opposition; spending money on the good things in life earning it; not enjoying selling to other business people; not having the self-discipline to cope with the responsibility of owning a small business; being under-funded and misleading the franchisor on the amount of funds available.
Absolutely! You see, the key to change in any business is its owner … not you. The owner is the expert in the business, so by applying the ActionCOACH systems, you can make almost any business fly. Add to this the fact that within the global ActionCOACH team at least one of your fellow Business Coaches will have either worked with, worked in or even owned a business that’s the same or very similar to that of your client, you’ll begin to understand the effectiveness and value of the ActionCOACH system and network.
Everyone knows, and accepts, that sport stars need coaches. Without them they simply wouldn’t succeed. So what is it about business people? Why don’t they, as a matter of course, have Business Coaches?
Well, times have changed. More and more business owners realize that in today’s fast-paced business environment, there’s no way they can stay abreast of developments, let alone keep ahead of them. The case for a Business Coach has become unassailable. Well, to those owners serious about success, it has.
Furthermore, business owners find it all but impossible to receive objective answers from themselves. A Business Coach can see the forest for the trees. The Business Coach will make them focus harder on the job at hand, and will make them run more laps than they otherwise would. You see, a Business Coach will tell you what is going on in your business without getting emotional about it. A Business Coach will, in effect, be the business owner’s marketing manager, sales director, training co-coordinator, partner and friend … all rolled into one.
You see, more and more business owners are discovering that, while they might survive without a Business Coach, it’s all but impossible to thrive without one. So who then is our competition? We don’t have any really … except all the other Business Coaching firms that have recognized the potential of what we are doing and copying us. None, however, have anything like the tradition, reputation and resources available that we do.
As you’d imagine, being a Business Coach you’d have all the latest lead generation and sales techniques available to you. You’ll be using the full suite of the most powerful, tried-and-tested marketing tools available to develop your business. You’ll also have access to the very latest thinking on the subject … and this will keep you ahead of the pack.
It’s hard to think of a business that would not benefit in some way from ActionCOACH ‘s products and services. Most of these business owners are Owner/Operators who are looking to introduce systems that can generate more growth or profit, provide them with more time, or produce better productivity from their team members.
We have found that most start-up businesses are either not financial enough to afford our coaching services or are still in the development and establishment phase of their business cycle. They do not normally fit our ideal business profile.
Similarly, many big businesses will have their own in-house marketing departments working in conjunction with outside advertising and public relations houses, and therefore may not see a need for our services.
No. However, a strong business background is a must. If you have owned or managed a business before, or if you have a background in sales, then this is probably the business for you. You will need a sound understanding of business principles, a strong entrepreneurial spirit, the right attitude and a healthy dose of motivation. Be prepared to show us how much passion you have for helping others, and show us too, the amount of drive you have to succeed in this business.
Your main income stream will be through coaching and mentoring your clients, each of which will provide you with monthly revenue.
Seminars are just one of the lead generators you’ll use to source clients, and considering you’ll be consistently aiming for at least two coaching clients from each seminar (plus those you’ll convert from many of our other proven prospecting techniques) you’ll find your earning potential will only be limited by your enthusiasm. One thing’s for sure: you’ll be pleasantly surprised at the end of each month.
ActionCOACH has a two-tiered administration and support system which provides franchisees with the best of both worlds.
Your ActionCOACH Regional Office is responsible for the overall administration, direction, development and marketing of the network, while your Master Licensee will provide initial and ongoing support and guidance. This ensures that help is never far away.
Unlike a lot of other franchisee training programs, your initial 10-day training program is only the beginning of your journey. You see, you’ll be stepping onto a continual learning curve, with reading, seminars, workshops, conferences and internet-based chat groups and forums all part of the process. It’s stimulating … and it works.
You’ll be provided with all the tools, and the knowledge, to have a dramatic impact on your clients’ businesses … and to change your life.
By the time you start coaching, you’ll be a master of most powerful business secrets available. And you’ll know the keys to multiplying business profits and generating wealth. You’ll be fully equipped to achieve sensational results that will amaze your clients.
This depends largely on your own personal skills, expenses, needs and goals … and how big or quickly you’d like your business to grow. However, as a general rule, you should arrange to have access to working capital to fund the initial cash flow requirements of your business, to set up your office and communications requirements and fund any travel expenses.
When you invest in the ActionCOACH system, you purchase the franchise rights to operate an ActionCOACH Business Coaching business. This provides you with the complete ActionCOACH system that covers sales, marketing, and coaching. You’ll also get your own personal success coach who will keep you on track, a global support group, and a network of other coaches with whom to share ideas, successes and experiences.
In short … you’ll be getting proven turn-key systems that have been developed and tested over the past 20 years.
Your initial outlay will include everything you’ll need to kick-start and run your business. Your investment includes a powerful and highly educational library of videos, CDs and books that will enable you to learn how to be successful in life, in business and in your own ActionCOACH franchise.
It also includes a comprehensive 10-day live-in training program, which will teach you how to use the ActionCOACH system and how to sell your services to clients.
Like all businesses however, you will also need to have additional funds in reserve (which you’re prepared to use – if the need arises) as working capital for marketing, networking and other general office set-up expenses.
If you’re going to invest in your own business, you’d better make sure it has every chance of success … right? Why else would you want to go it alone, taking all the risks and facing an uncertain future?
Smart people choose to go with the winners. Even smarter people choose franchises that not only give them every chance of surviving the first few years in business, but ones that maximize their chances of succeeding through having proven systems to support them every step along the way.
By choosing to buy an ActionCOACH franchise, you’ll be joining the World’s # 1 Business Coaching Team. Not only that, you’ll become an integral member of the company that started the industry! You’ll also have more than enough resources at your disposal to ensure your business buzzes from the word “go.”
That’s right … you’ll become one of hundreds of Business Coaches operating in 80 countries around the world. And they’ll all be there to help and encourage you every step along the way.
You’ll want an opportunity that provides you with a solid system and platform for entrepreneurial freedom … one that’s based on years of experience, proven systems and ongoing training. You’ll want to own a profitable and fulfilling business, yet you won’t want to “recreate the wheel.” Only a proven franchise will provide all this.
Only people with passion should become a Business Coach. That’s because Business Coaching is a very passionate business.
So if you’re passionate about business, life and love, then ask yourself this: Does the very thought of finding better and more efficient ways of improving a company’s bottom line set your pulse racing? Are you the kind of person who is constantly striving to succeed? Do you always find yourself helping others? If this sounds like you, then read on…
Your role as an ActionCOACH is to help the owners of small-to-medium sized businesses with their sales, marketing, management, team building, direction, goal setting and so much more … Essentially you’ll be their sounding board, confidant, mentor and coach. But you don’t have to be a marketing guru to succeed …The ActionCOACH system has been designed to get results in a way that’s both effective for the client and highly profitable for you.
As part of your arsenal of products and services, you’ll deliver everything from Business Coaching programs to seminars, and from books and CDs to video programs.
So as a Business Coach, what might your average week look like?
You would probably spend it meeting with prospective clients, coaching clients over the phone, preparing and delivering seminars, conducting in-house training programs, critiquing your clients’ marketing pieces, performing Alignment Consultations or selling the ActionCOACH planning program.
Since ActionCOACH pioneered Business Coaching since the early 1990’s, the term has become synonymous with performance and growth, and it is as focused on the business, its team, its processes and its sales and marketing as it is on the business owner.
You see, owners of small-to-medium sized businesses find it hard enough keeping pace with all the changes and innovations going on in today’s modern world to find the time to devote to sales, marketing, systems, planning and team management … and then to run their business after that.
You’ll take your business experience, add it to our proprietary and copyrighted systems, and together through weekly conversations, you’ll coach business owners to financial and personal success.
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ActionCOACH UK
Suite 9, Northwood House Northwood Business Campus Santry, Dublin 9, D09 WV82
Frequently Asked Questions
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